From Brief to Final Cut: Our Creative Video Production Process in Amsterdam

28 Jun

At Motion One, we believe that the best videos don’t just look good, they mean something. Whether we’re working with a startup, NGO, or creative brand, our approach to video production always begins with one thing: story.

In this blog, we’ll take you behind the scenes of how we turn ideas into cinematic, high-impact visual stories, from the first call to the final export.

Capturing authentic company storytelling through video in the Netherlands.

1. The Creative Brief

Every great video starts with clarity.

We begin each project by understanding your goals, audience, and message. We’ll ask:

What do you want people to feel, think, or do after watching this?
Who is your audience and where will they see this video?
What’s your tone — serious, playful, cinematic, documentary?

This phase helps shape the story arc, style, and scope of production.

2. Concept Development & Script

Once we understand your goals, we dive into creative development. This might include:

Writing scripts or outlines
Moodboards or visual references
Storyboarding key scenes
Choosing interview subjects or voiceover style

We make sure the story is tight and tailored for your brand.

3. Pre-Production

Here’s where the puzzle pieces come together:

Scouting locations
Casting talent (if needed)
Scheduling shoot days
Assembling the crew
Planning lighting, gear, and sound

Good prep saves time and stress on shoot days.

4. Production

This is where the magic happens, but it’s all guided by the plan we’ve built.

We shoot with intention: every shot tells part of the story. Whether it's handheld for an authentic feel or smooth gimbal footage for polish, we use the right tools to match the tone.

We’re based in Amsterdam, where we know every hidden corner, canal-side backdrop, or creative studio space, but we regularly travel for shoots, connecting with our network of creatives across borders.